conVERSEverse Newsletter
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theVERSEverse is a digital poetry and art gallery led by Ana María Caballero, Sasha Stiles, Kalen Iwamoto, and Elisabeth Sweet
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Their 2024 strategic objective is to reread the several exhibits and curations they launched throughout 2023
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They brought me on to expand conVERSEverse, their editorial branch (newsletter + blog) which has achieved above benchmark open + click rates so far
strategy + actions
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Evaluated six different newsletter platforms and identified Beehiiv as the most suitable for their needs
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Set up their Beehiiv account, design templates, subscription landing pages, and a double opt-in process
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Made recommendations to update their website with conVERSEverse subscription touch points
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Responsible for architecting each edition's theme, creating the content, and writing articles for their blog
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Below is an excerpt from the first edition; click it to read the full newsletter.
