Async x SuperRare Partnership
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Async and SuperRare officially partnered where SuperRare indexed select Async Blueprints collections on their marketplace
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This was a bold move upholding web3's ethos of collaboration over competition
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We launched with a co-branded generative art collection: “Across the Face” by Osinachi. The 1000-edition collection sold out in a few hours in a bear market, netting 100 ETH in sales.
strategy + actions
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I collaborated with our Product team to identify Osinachi's Blueprint as a suitable launch partner, given his longstanding history on both platforms.
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I determined a marketing strategy + plan with SuperRare's marketing team and drove Async's marketing team to execute on the campaign which included: cross-channel social posts, a joint X Space, blogs on both platforms, and collector shoutouts.
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Leading up to the launch, we drove community intrigue in the partnership announcement by having Async Art and SuperRare's social media accounts dialogue with each other.
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Osinachi ran a raffle for holders to select 25 editions of the collection, and SuperRare exhibited these at their IRL gallery in SoHo, Manhattan on Infinite Objects.
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For Phase 2 of the partnership, we launched Rare Blueprints, ie. SuperRare indexed collections of all creators who were also on both platforms.
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We ran a series of guessing games and giveaways to roll out the first few indexed collections. Full details in this blog which I wrote. I concepted and storyboarded all assets used for the launch, such as the ones below.
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The email which announced "Grifters" by XCOPY were now on SuperRare hit their highest open rate ever.
outcomes
community reactions
